British TV presenter Angellica Bell, and rugby stars Shane Williams and Thom Evans, have joined forces with the Agriculture and Horticulture Development Board (AHDB) to star in a new social media campaign, aiming to 'counter misinformation on the role of red meat in a balanced diet', and highlight the nutritional benefits of red meat by sharing their favourite recipes.

Christine Watts, AHDB Chief Communications and Market Development Officer, commented 'Angellica, Thom and Shane are excellent advocates for the role of red meat in a healthy balanced diet and we anticipate seeing positive engagement from consumers'.